Privacy Policy

Effective Date: 3 August 2026

Blackwood K.K. ("Blackwood", "we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit www.blackwoodhakuba.com ("Website"), contact us, or make a booking for accommodation or related services.

By using our Website or booking with us, you acknowledge this Privacy Policy.

1. Who We Are

This Website is owned and operated by Blackwood K.K., a company incorporated in Japan and engaged in the accommodation business.

Trademark Notice

BLACKWOOD® is a registered trademark in Japan owned by Origin K.K. Blackwood K.K. uses the BLACKWOOD® trademark under licence from Origin K.K. Nothing in this Privacy Policy or on this Website grants any licence or right to use the BLACKWOOD® name, logo, trade dress, or associated branding without the prior written permission of Origin K.K.

2. Personal Information We Collect

We may collect personal information that you provide directly to us, including:

• Full name
• Email address
• Telephone number
• Postal address (where required)
• Booking details
• Arrival and departure dates
• Number of guests
• Nationality or residency where required for accommodation registration under Japanese law
• Special requests or preferences
• Communications and enquiries
• Payment information (processed securely by our payment service providers)

We may also automatically collect technical information including:

• IP address
• Browser type and version
• Device type
• Operating system
• Date and time of access
• Pages viewed
• Referral source
• Website usage statistics
• Cookie information

3. How We Use Your Information

We use your personal information to:

• Process accommodation bookings.
• Confirm reservations.
• Communicate before, during and after your stay.
• Respond to enquiries.
• Provide customer support.
• Process payments and refunds.
• Improve our Website and services.
• Prevent fraud and maintain Website security.
• Comply with Japanese laws and regulations.
• Send promotional communications where you have provided your consent.

We only use personal information for purposes reasonably necessary to operate our accommodation business.

4. Cookies

Our Website uses cookies and similar technologies to improve your browsing experience.

Cookies may be used to:

• Remember your preferences.
• Maintain Website functionality.
• Analyse Website traffic.
• Improve Website performance.
• Understand how visitors use our Website.

You may disable cookies through your browser settings. However, some Website functions may not operate correctly if cookies are disabled.

5. Analytics

We may use Google Analytics 4 or similar analytics services to understand how visitors use our Website.

Analytics providers may collect information including:

• IP address
• Device information
• Browser information
• Pages visited
• Time spent on the Website
• Approximate geographic location

This information is used in aggregate to help improve our Website and guest experience.

6. Booking and Payment Services

Bookings may be processed using trusted third-party reservation systems and payment service providers.

Payment card information is processed securely by certified payment providers. Blackwood K.K. does not store complete payment card information on its own servers.

7. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to:

• Reservation and booking service providers.
• Payment processors.
• Website hosting providers.
• Cloud and IT service providers.
• Professional advisers including accountants, lawyers and insurers.
• Government authorities where required by law.
• Law enforcement agencies where legally required.

We do not sell, rent or trade your personal information to third parties for marketing purposes.

8. International Transfers

Some of our service providers may store or process personal information outside Japan.

Where personal information is transferred internationally, Blackwood K.K. takes reasonable steps to ensure appropriate safeguards are in place and that your information receives a level of protection consistent with applicable privacy laws.

9. Data Security

Blackwood K.K. maintains reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorised access, disclosure, alteration, misuse or loss.

Despite these measures, no method of transmission over the Internet or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to:

• Manage bookings and accommodation services.
• Comply with taxation and legal obligations.
• Resolve disputes.
• Enforce contractual rights.
• Maintain appropriate business records.

When personal information is no longer required, it is securely deleted or anonymised where appropriate.

11. Your Privacy Rights

Subject to applicable law, you may request to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion where legally permitted.
• Withdraw consent where processing is based on consent.
• Opt out of receiving marketing communications.
• Enquire about how your personal information is handled.

We may request reasonable proof of identity before responding to your request.

12. Marketing Communications

If you subscribe to receive promotional communications from Blackwood K.K., you may unsubscribe at any time by following the unsubscribe instructions contained in our emails or by contacting us directly.

13. Third-Party Websites

Our Website may contain links to third-party websites for your convenience.

Blackwood K.K. is not responsible for the privacy practices, content or security of external websites. We encourage you to review the privacy policies of those websites before providing personal information.

14. Changes to this Privacy Policy

We may amend this Privacy Policy from time to time.

Any changes will be published on this page together with the updated Effective Date. Continued use of the Website after changes have been published constitutes acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Blackwood K.K.

Contact Form: https://blackwoodhakuba.com/contact

Address: 〒399-9301 Nagano, Kitaazumi District, Hakuba, Hokujo, Wadano−4977-1

16. Compliance with Japanese Privacy Law

Blackwood K.K. handles personal information in accordance with Japan's Act on the Protection of Personal Information (APPI) and other applicable laws and regulations.

Where we engage third-party service providers to process personal information on our behalf, we take reasonable steps to ensure they maintain appropriate standards of privacy, confidentiality and information security.